So, Your House Just Won’t Sell?
A stronger market isn’t a guarantee that you can sell your house. There will always be reasons people won’t buy what you’re offering. If you’ve been having bad luck on the market, you may want to cross the street, hold up a mirror and take a good, long look. According to numerous housing experts, the most common reasons your house isn’t selling are the following.
Pricing is All Wrong: The number one reason a home stays on the market is the listing price. Sellers have an emotional attachment to their homes and believe it is worth more than it is.
Your House Needs Lots of Work: This doesn’t mean you need to renovate your kitchen or fix your leaky roof. Well, you do need to fix the leaky roof, but you don’t need to completely renovate the kitchen. Sometimes all you need to do is put some fresh flowers on the lawn and paint the front door. And, keep in mind that while you may think your house is a fixer-upper, you may be likely to attract some DIY-ers. However, this is not necessarily always so. There is DIY and then there is total renovation.
Today’s buyers are busy. They are looking for properties where they can ‘unpack’ without doing a lot in renovations or decorating. Properties that are in need of TLC are at a disadvantage since two-income families would prefer to spend their weekend relaxing rather than redecorating.”
Your House Looks Run-Down. Any signs of water damage can be a huge turn-off to potential buyers. Take a water spot on the ceiling. Even if the roof was fixed, but if the evidence is still there, buyers will assume there’s still a problem. Water damage makes buyers uneasy, and can keep a home on the market indefinitely.
There’s too much “you” in the house. It sounds cruel, but you want to sell your house to other people, who can imagine themselves living in your house. This is one of the most common issues. Buyers rarely have the same tastes as sellers. You may love outdated wallpaper with flowers on it, covering your whole bathroom, while many people would like a simple coat of neutral paint. The problem is…the seller doesn’t find the wallpaper dated.
You are inflexible. No offense, but maybe you aren’t showing your house off enough? If you aren’t using a real estate agent and work away from your home, your time might be limited, of course. Having your home be shown only by appointment or only at designated times will severely cut down on the number of showings you get, which means you won’t sell it.
You aren’t advertising your home properly. You don’t want your photos and prose to blow away homebuyers too much, if its not what your home really looks like in person. On the other hand, you do want nice, clean photos that highlight the good features of the home and entice buyers to come view it.